Thursday 22 October 2009

Apeloig

Apeloig, a french type based designer.

Apeloig's style is very minimalist, it focuses on type in its very purest form, without the need for much illustration.

Below are some of my favorite pieces.

Musee d'Orsay


THE P.O.S.T.E.R

I think this is such a clever idea. By simply turning over corners from a piece of paper and creating letterforms. Using type to create lines within the letters. I think the colours work together well, they are bright and make the poster look interesting but still give off a minimal effect.



MAISON DE PHOTO

Simplistic, strong structure


MUSEE D'ORSAY

I like the way the typography blends in with the buildings, creating a new dimension. The word 'chicago' lettering zooms through the buildings and draws your eyes inwards.




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